Chapter 4

They like it, but would they miss it?

Khách thích sản phẩm, nhưng mất nó có tiếc không?

The chapter's question

If this product disappeared tomorrow, how would my users feel?

Big idea

The best question is not whether you like it, but how you would feel if you lost it.

In this chapter

  1. Part 4.1

    Who to Ask and When

    How long must someone have used it before I ask?

  2. Part 4.2

    Reading the Answers

    How many say they would be very disappointed?

  3. Part 4.3

    Who Would Miss It Most

    What do those people have in common?

  4. Part 4.4

    What to Do With It

    How does this result change what I do next week?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Signs the Market Actually Wants It is free to read right here.

Read in Conan School

Chapters of Signs the Market Actually Wants It

  1. 1.They signed up, so why don't they come back?
  2. 2.They tried it and left: whose fault is that?
  3. 3.If the market needs this, why is selling still hard?
  4. 4.They like it, but would they miss it?
  5. 5.No pull yet: what should I stop doing?