Signs the Market Actually Wants It
Who this book is for
Người đang xây một business ở Việt Nam trong giai đoạn đầu, từ lúc còn là một ý tưởng tới lúc có vài chục khách trả tiền. Người đọc TỰ LÀM gần như mọi việc, tiền của chính mình, và câu hỏi lớn nhất của họ là thứ này có ai cần không. Đây KHÔNG phải người điều hành một công ty đã chạy: chiến lược, tổ chức và mở rộng thuộc cộng đồng CEO.
Sound familiar?
- Sign-ups grow steadily while almost nobody comes back a second time.
- Every customer has to be convinced from scratch; nobody arrives on their own.
- Doesn't know whether things are closer or further than three months ago.
- Takes praise as evidence, having nothing else to measure with.
After reading, you can
Help a founder tell real signals from polite ones and know how close they are.
Each chapter answers one question
Chapter 1: They signed up, so why don't they come back?
Of the signals I have, which are real evidence?
People praise easily, sign up easily, and only come back when the thing is truly useful.
Chapter 2: They tried it and left: whose fault is that?
Out of a hundred first-time users, how many come back the next week?
A needed product is one people return to without being reminded.
Chapter 3: If the market needs this, why is selling still hard?
Is selling to the tenth customer easier than to the first?
When the market starts to really need it, you see it in each sale taking less effort than the last.
Chapter 4: They like it, but would they miss it?
If this product disappeared tomorrow, how would my users feel?
The best question is not whether you like it, but how you would feel if you lost it.
Chapter 5: No pull yet: what should I stop doing?
If the signal is not strong enough, what is the next step?
Most of a founder's time is spent in the not-yet stage, and the job there is to narrow down, not widen out.