Chapter 2

They tried it and left: whose fault is that?

Người ta dùng thử rồi đi, lỗi ở ai?

The chapter's question

Out of a hundred first-time users, how many come back the next week?

Big idea

A needed product is one people return to without being reminded.

In this chapter

  1. Part 2.1

    Measuring by Weekly Cohort

    Why is looking at cohorts clearer than looking at the total?

  2. Part 2.2

    Does the Curve Flatten

    Does my curve flatten out?

  3. Part 2.3

    The Natural Usage Cycle

    How often should my product be used?

  4. Part 2.4

    When Nobody Returns

    What does that say, and how do I test further?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Signs the Market Actually Wants It is free to read right here.

Read in Conan School

Chapters of Signs the Market Actually Wants It

  1. 1.They signed up, so why don't they come back?
  2. 2.They tried it and left: whose fault is that?
  3. 3.If the market needs this, why is selling still hard?
  4. 4.They like it, but would they miss it?
  5. 5.No pull yet: what should I stop doing?