Chapter 3

If the market needs this, why is selling still hard?

Nếu thị trường cần thật, sao bán vẫn vất vả?

The chapter's question

Is selling to the tenth customer easier than to the first?

Big idea

When the market starts to really need it, you see it in each sale taking less effort than the last.

In this chapter

  1. Part 3.1

    Time From Meeting to Sale

    Is this number getting shorter or longer?

  2. Part 3.2

    How Much Explaining

    How much convincing do I still have to do?

  3. Part 3.3

    When They Name the Problem

    Do customers describe the problem themselves before I say it?

  4. Part 3.4

    When Every Sale Is a Push

    What does that say about the product?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Signs the Market Actually Wants It is free to read right here.

Read in Conan School

Chapters of Signs the Market Actually Wants It

  1. 1.They signed up, so why don't they come back?
  2. 2.They tried it and left: whose fault is that?
  3. 3.If the market needs this, why is selling still hard?
  4. 4.They like it, but would they miss it?
  5. 5.No pull yet: what should I stop doing?