What One Order Earns
Who this book is for
Người bán lẻ và bán online ở Việt Nam, bán trên sàn, bán qua mạng xã hội, có cửa hàng nhỏ hoặc bán thương hiệu riêng; quy mô từ một người tự đóng gói tới đội mười người và một kho thuê.
Sound familiar?
- Reads the platform's revenue figure as if it were their own money.
- Prices by multiplying cost by a familiar factor, before platform fees and shipping.
- Joins platform promotions without knowing whether a discounted order still earns anything.
- Returns land nowhere in particular, so every month is short by an unnamed amount.
After reading, you can
Help a seller see the true margin per order and spot items that lose money at scale.
Each chapter answers one question
Chapter 1: I sell at double cost, so where's the profit?
On a two-hundred-thousand order, how much do I actually keep?
Selling price minus purchase price is not profit; six other costs sit between those two numbers.
Chapter 2: Is the invoice price really what an item costs?
What does this item cost me by the time it is sitting in the warehouse?
The purchase price on the invoice is not yet the cost of goods; there is still shipping, shrinkage and defects.
Chapter 3: Does a return really cost just one order's profit?
What is my return rate, and what does each return cost?
A return does not just lose that order's profit; it loses two-way shipping and an item that may not be resellable.
Chapter 4: Could my bestseller be my biggest loser?
Which items in my catalogue are selling at a loss?
An item that loses a little per order loses a lot once you run ads for it.
Chapter 5: Platform promotions: who actually pays for the discount?
How did the promotion I just joined change my profit per order?
Marketplace promotions look like the marketplace's money, until you read closely who pays for the discount.