Chapter 2

Is the invoice price really what an item costs?

Giá nhập trên hoá đơn có phải giá vốn thật không?

The chapter's question

What does this item cost me by the time it is sitting in the warehouse?

Big idea

The purchase price on the invoice is not yet the cost of goods; there is still shipping, shrinkage and defects.

In this chapter

  1. Part 2.1

    Landed Cost

    What is the cost of getting goods to my warehouse, per unit?

  2. Part 2.2

    Damaged and Defective

    What share of the stock I bring in never sells?

  3. Part 2.3

    Samples and Giveaways

    How much do giveaways add up to in a month?

  4. Part 2.4

    Is Bulk Really Cheaper

    How much cheaper is buying in bulk, and how long does that cash sit in stock?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Order Earns is free to read right here.

Read in Conan School

Chapters of What One Order Earns

  1. 1.I sell at double cost, so where's the profit?
  2. 2.Is the invoice price really what an item costs?
  3. 3.Does a return really cost just one order's profit?
  4. 4.Could my bestseller be my biggest loser?
  5. 5.Platform promotions: who actually pays for the discount?