Chapter 4

Could my bestseller be my biggest loser?

Món bán chạy nhất có thể là món làm tôi lỗ nhất?

The chapter's question

Which items in my catalogue are selling at a loss?

Big idea

An item that loses a little per order loses a lot once you run ads for it.

In this chapter

  1. Part 4.1

    Ranking by Dong, Not Percent

    How many dong does each product leave behind per order?

  2. Part 4.2

    Traffic Items and Profit Items

    Which product brings people in, and which one pays me?

  3. Part 4.3

    Heavy and Bulky Items

    How much margin are weight and size eating?

  4. Part 4.4

    Dropping an Item

    If I drop this product, what do I lose besides its revenue?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Order Earns is free to read right here.

Read in Conan School

Chapters of What One Order Earns

  1. 1.I sell at double cost, so where's the profit?
  2. 2.Is the invoice price really what an item costs?
  3. 3.Does a return really cost just one order's profit?
  4. 4.Could my bestseller be my biggest loser?
  5. 5.Platform promotions: who actually pays for the discount?