Chapter 5

Platform promotions: who actually pays for the discount?

Khuyến mãi của sàn, rốt cuộc ai trả tiền?

The chapter's question

How did the promotion I just joined change my profit per order?

Big idea

Marketplace promotions look like the marketplace's money, until you read closely who pays for the discount.

In this chapter

  1. Part 5.1

    Who Funds the Discount

    In this campaign, is the discount funded by the marketplace or by me?

  2. Part 5.2

    Is Free Shipping Free

    What margin is left on my free-shipping orders?

  3. Part 5.3

    A Safe Discount Ceiling

    At what discount percentage do I start losing money?

  4. Part 5.4

    Who Discounts Attract

    Do buyers who came for a voucher ever buy at full price?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Order Earns is free to read right here.

Read in Conan School

Chapters of What One Order Earns

  1. 1.I sell at double cost, so where's the profit?
  2. 2.Is the invoice price really what an item costs?
  3. 3.Does a return really cost just one order's profit?
  4. 4.Could my bestseller be my biggest loser?
  5. 5.Platform promotions: who actually pays for the discount?