Chapter 3

Does a return really cost just one order's profit?

Một đơn hoàn chỉ mất lãi đơn đó, thật vậy không?

The chapter's question

What is my return rate, and what does each return cost?

Big idea

A return does not just lose that order's profit; it loses two-way shipping and an item that may not be resellable.

In this chapter

  1. Part 3.1

    Return Rate by Item

    Which of my products is returned most often?

  2. Part 3.2

    The Cost of One Return

    What does one return cost me, counting goods I cannot resell?

  3. Part 3.3

    Why They Return

    What are my three most common reasons for returns?

  4. Part 3.4

    Cash on Delivery Orders

    What is my refused-on-delivery rate?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Order Earns is free to read right here.

Read in Conan School

Chapters of What One Order Earns

  1. 1.I sell at double cost, so where's the profit?
  2. 2.Is the invoice price really what an item costs?
  3. 3.Does a return really cost just one order's profit?
  4. 4.Could my bestseller be my biggest loser?
  5. 5.Platform promotions: who actually pays for the discount?