The Product Page
Who this book is for
Người bán lẻ và bán online ở Việt Nam, bán trên sàn, bán qua mạng xã hội, có cửa hàng nhỏ hoặc bán thương hiệu riêng; quy mô từ một người tự đóng gói tới đội mười người và một kho thuê.
Sound familiar?
- People visit the listing and few buy, with no idea where they're lost.
- Photos are shot on a phone in the kitchen, so the item looks different on arrival.
- The description is copied from the supplier, identical to five other sellers.
- Has no reviews while competitors have hundreds.
After reading, you can
Help a seller convert existing traffic before spending more on ads.
Each chapter answers one question
Chapter 1: Lots of viewers, no buyers: whose fault is it?
Out of a hundred visitors, how many click buy?
Conversion rate is a chain, and you can only fix it once you know which link is broken.
Chapter 2: Do buyers read, or decide from the photo alone?
What does my first photo say in a fraction of a second?
The first photo decides whether people click; the rest decide whether they buy.
Chapter 3: Does a longer description really sell more?
Which customer question do my first three lines answer?
Shoppers read the first three lines; the rest is only for people already close to deciding.
Chapter 4: Do buyers trust my words, or strangers' reviews?
How many reviews does my item have, and when was the latest?
Reviews are what shoppers trust more than anything you write.
Chapter 5: I changed everything and sales rose. Now what?
Which one thing on my product page am I changing this week?
Change five things at once and see an improvement, and you learn nothing for next time.