Chapter 5

I changed everything and sales rose. Now what?

Sửa cả trang mà đơn tăng, tôi đã học được gì?

The chapter's question

Which one thing on my product page am I changing this week?

Big idea

Change five things at once and see an improvement, and you learn nothing for next time.

In this chapter

  1. Part 5.1

    One Change, Two Weeks

    How long is long enough to have data worth concluding from?

  2. Part 5.2

    What to Test First

    Photo, title or price, which do I test first?

  3. Part 5.3

    Logging the Changes

    Where do I record each change so I can compare later?

  4. Part 5.4

    When Nothing Changes

    If I change something and the numbers do not move, what do I conclude?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Product Page is free to read right here.

Read in Conan School

Chapters of The Product Page

  1. 1.Lots of viewers, no buyers: whose fault is it?
  2. 2.Do buyers read, or decide from the photo alone?
  3. 3.Does a longer description really sell more?
  4. 4.Do buyers trust my words, or strangers' reviews?
  5. 5.I changed everything and sales rose. Now what?