Chapter 4

Do buyers trust my words, or strangers' reviews?

Khách tin lời tôi viết, hay tin lời người lạ?

The chapter's question

How many reviews does my item have, and when was the latest?

Big idea

Reviews are what shoppers trust more than anything you write.

In this chapter

  1. Part 4.1

    When to Ask

    How many days after delivery should I ask for a review?

  2. Part 4.2

    Replying to Bad Ones

    In what words do I reply to a one-star review?

  3. Part 4.3

    Frequently Asked Questions

    Are the three most common buyer questions already answered in the description?

  4. Part 4.4

    Photo Reviews

    How do I get buyers to attach real photos to their reviews?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Product Page is free to read right here.

Read in Conan School

Chapters of The Product Page

  1. 1.Lots of viewers, no buyers: whose fault is it?
  2. 2.Do buyers read, or decide from the photo alone?
  3. 3.Does a longer description really sell more?
  4. 4.Do buyers trust my words, or strangers' reviews?
  5. 5.I changed everything and sales rose. Now what?