Chapter 2

Do buyers read, or decide from the photo alone?

Khách có thật sự đọc, hay chỉ nhìn ảnh rồi quyết?

The chapter's question

What does my first photo say in a fraction of a second?

Big idea

The first photo decides whether people click; the rest decide whether they buy.

In this chapter

  1. Part 2.1

    The First Image and the Rest

    How many photos are in my set, and which question does each one answer?

  2. Part 2.2

    Showing Real Scale

    How does a buyer learn how big this item is?

  3. Part 2.3

    In-Use Photos

    Do I have photos of the product in use?

  4. Part 2.4

    When Photos Oversell

    Do my photos set expectations higher than the real thing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Product Page is free to read right here.

Read in Conan School

Chapters of The Product Page

  1. 1.Lots of viewers, no buyers: whose fault is it?
  2. 2.Do buyers read, or decide from the photo alone?
  3. 3.Does a longer description really sell more?
  4. 4.Do buyers trust my words, or strangers' reviews?
  5. 5.I changed everything and sales rose. Now what?