Chapter 3

Does a longer description really sell more?

Mô tả càng dài càng thuyết phục, đúng không?

The chapter's question

Which customer question do my first three lines answer?

Big idea

Shoppers read the first three lines; the rest is only for people already close to deciding.

In this chapter

  1. Part 3.1

    Words Buyers Type

    What words do buyers use when searching for this item?

  2. Part 3.2

    Three Questions to Answer First

    Size, material, delivery time, which matters most for my product?

  3. Part 3.3

    Copied Descriptions

    Does my description read the same as every other seller's?

  4. Part 3.4

    Saying What It Isn't

    Does stating the limitations upfront reduce returns?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Product Page is free to read right here.

Read in Conan School

Chapters of The Product Page

  1. 1.Lots of viewers, no buyers: whose fault is it?
  2. 2.Do buyers read, or decide from the photo alone?
  3. 3.Does a longer description really sell more?
  4. 4.Do buyers trust my words, or strangers' reviews?
  5. 5.I changed everything and sales rose. Now what?