Takeaway and Delivery
Sound familiar?
- Sells through apps like selling in-store, with commission never costed in.
- Has never ordered their own drink to see how it arrives.
- Doesn't know why the shop ranks where it does when a guest searches.
- App customers have never become the shop's customers.
After reading, you can
Help an owner make takeaway and delivery profitable and keep the customer relationship.
Each chapter answers one question
Chapter 1: Is my drink still good when the rider arrives?
After twenty minutes, how much does my drink still resemble a freshly made one?
The quality of a delivered drink is decided at minute twenty, not when it is made.
Chapter 2: Do delivery guests see my shop, or just the bag?
What do customers see when they open my bag?
For delivery orders, the packaging is all of the shop that the customer sees.
Chapter 3: Whose customer is the guest ordering through the app?
What do I keep after the app takes its share?
Apps sell for you and at the same time keep your customer list.
Chapter 4: Is waiting to open direct orders already too late?
If customers want to order directly from my shop, how do they do it?
Your own channel does not need to be perfect; it just needs to exist before you need it.
Chapter 5: Is the guest at my counter losing to the rider?
When in-store and delivery orders arrive together, which gets made first?
One counter serves three queues, and only one of them is standing right in front of it.