Chapter 2

Do delivery guests see my shop, or just the bag?

Khách giao xa nhìn thấy quán tôi, hay chỉ cái túi?

The chapter's question

What do customers see when they open my bag?

Big idea

For delivery orders, the packaging is all of the shop that the customer sees.

In this chapter

  1. Part 2.1

    Packaging Cost per Order

    What share of an order's value is packaging?

  2. Part 2.2

    Spill-Proofing

    How many orders a month are reported spilled, and at which stage?

  3. Part 2.3

    What Else Goes In

    Besides the drink, what is in my bag?

  4. Part 2.4

    Is Greener Packaging Worth It

    How much does switching to eco packaging raise my cost, and would customers notice?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Takeaway and Delivery is free to read right here.

Read in Conan School

Chapters of Takeaway and Delivery

  1. 1.Is my drink still good when the rider arrives?
  2. 2.Do delivery guests see my shop, or just the bag?
  3. 3.Whose customer is the guest ordering through the app?
  4. 4.Is waiting to open direct orders already too late?
  5. 5.Is the guest at my counter losing to the rider?