Chapter 3

Whose customer is the guest ordering through the app?

Khách đặt qua ứng dụng giao hàng là khách của ai?

The chapter's question

What do I keep after the app takes its share?

Big idea

Apps sell for you and at the same time keep your customer list.

In this chapter

  1. Part 3.1

    Commission and Who Pays

    On one order, how much is platform commission and how much is a promotion I fund myself?

  2. Part 3.2

    Ranking in the App

    Why does my shop appear where it does when customers search?

  3. Part 3.3

    Ratings There

    What were the last three bad reviews about?

  4. Part 3.4

    Paying for Visibility

    How many new orders does in-app advertising bring in?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Takeaway and Delivery is free to read right here.

Read in Conan School

Chapters of Takeaway and Delivery

  1. 1.Is my drink still good when the rider arrives?
  2. 2.Do delivery guests see my shop, or just the bag?
  3. 3.Whose customer is the guest ordering through the app?
  4. 4.Is waiting to open direct orders already too late?
  5. 5.Is the guest at my counter losing to the rider?