Chapter 4

Is waiting to open direct orders already too late?

Đợi đủ đơn mới mở kênh đặt riêng, có muộn quá không?

The chapter's question

If customers want to order directly from my shop, how do they do it?

Big idea

Your own channel does not need to be perfect; it just needs to exist before you need it.

In this chapter

  1. Part 4.1

    Ordering by Message

    Which channels besides the app take my orders?

  2. Part 4.2

    A Reason to Skip the App

    What reason am I giving customers to order direct next time?

  3. Part 4.3

    Own Rider or Hired

    Within one kilometre, is delivering myself cheaper?

  4. Part 4.4

    Repeat Rate

    What share of my orders come from people who have ordered before?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Takeaway and Delivery is free to read right here.

Read in Conan School

Chapters of Takeaway and Delivery

  1. 1.Is my drink still good when the rider arrives?
  2. 2.Do delivery guests see my shop, or just the bag?
  3. 3.Whose customer is the guest ordering through the app?
  4. 4.Is waiting to open direct orders already too late?
  5. 5.Is the guest at my counter losing to the rider?