Tuition
Who this book is for
Chủ trung tâm và quản lý học vụ ở Việt Nam, trung tâm tiếng Anh, luyện thi, kỹ năng, tin học, năng khiếu, cùng giáo viên tự mở lớp; quy mô từ hai phòng học tới ba cơ sở.
Sound familiar?
- Sets tuition against the centre next door rather than against the cost of a class and the results produced.
- Deferral and refund rules aren't written down, so each case becomes a negotiation.
- Discounts for whichever parent asks, and parents talk to each other.
- Afraid to raise tuition, believing parents will move their child immediately.
After reading, you can
Help a centre owner set tuition and refund policy clear enough to stop case-by-case negotiation.
Each chapter answers one question
Chapter 1: How can I discount without knowing what a class costs?
What does one of my classes cost for a full course?
If you do not know what a class costs, every discount is a blind discount.
Chapter 2: Pricing off the neighbours, whose game am I playing?
What are my fees telling parents?
Set prices by the neighbours and you are competing on someone else's field.
Chapter 3: Is case-by-case flexibility really the kind choice?
When parents ask to pause or get a refund, what is my rule?
An unwritten policy turns every case into a negotiation, and each one is harder than the last.
Chapter 4: What does every discount teach parents about my price?
Who am I giving discounts to, and why?
Every discount teaches parents that the listed price is not the real price.
Chapter 5: Does holding tuition steady actually protect quality?
When did I last raise fees, and on what basis?
When fees never rise, quality slowly falls, because teacher pay and costs do not stand still.