Chapter 4

What does every discount teach parents about my price?

Mỗi lần ưu đãi đang dạy phụ huynh điều gì về giá?

The chapter's question

Who am I giving discounts to, and why?

Big idea

Every discount teaches parents that the listed price is not the real price.

In this chapter

  1. Part 4.1

    Your Current Discounts

    How many kinds of discount does my centre currently run?

  2. Part 4.2

    Sibling and Group Offers

    Does a group offer bring new students, or just cut the bill for those already here?

  3. Part 4.3

    Parents Talk to Each Other

    If two parents compare invoices, how do I explain?

  4. Part 4.4

    If You Stop Discounting

    If I do not discount, what do I add instead?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Tuition is free to read right here.

Read in Conan School

Chapters of Tuition

  1. 1.How can I discount without knowing what a class costs?
  2. 2.Pricing off the neighbours, whose game am I playing?
  3. 3.Is case-by-case flexibility really the kind choice?
  4. 4.What does every discount teach parents about my price?
  5. 5.Does holding tuition steady actually protect quality?