Chapter 2

Pricing off the neighbours, whose game am I playing?

Đặt giá theo trung tâm bên cạnh là đang chơi sân ai?

The chapter's question

What are my fees telling parents?

Big idea

Set prices by the neighbours and you are competing on someone else's field.

In this chapter

  1. Part 2.1

    Per Session, Per Course, Per Outcome

    What unit is my price list built on?

  2. Part 2.2

    Who They Compare You To

    Which places are parents comparing my tuition against?

  3. Part 2.3

    Price as a Signal

    What does pricing below my neighbour say about my centre?

  4. Part 2.4

    Full Course or Monthly

    How does my payment schedule affect students dropping out midway?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Tuition is free to read right here.

Read in Conan School

Chapters of Tuition

  1. 1.How can I discount without knowing what a class costs?
  2. 2.Pricing off the neighbours, whose game am I playing?
  3. 3.Is case-by-case flexibility really the kind choice?
  4. 4.What does every discount teach parents about my price?
  5. 5.Does holding tuition steady actually protect quality?