Chapter 3

If delivery is free, who is paying for it?

Giao miễn phí thì ai đang trả tiền?

The chapter's question

What does one delivery run cost my shop?

Big idea

Free delivery still costs money; the shop is just paying it on the customer's behalf.

In this chapter

  1. Part 3.1

    The Deliverer's Time

    How many minutes does one round trip take?

  2. Part 3.2

    An Empty Counter

    When the counter person goes out to deliver, who minds the counter?

  3. Part 3.3

    A Minimum Order

    Below what order value does delivery lose money?

  4. Part 3.4

    Fee or Free

    Does charging a delivery fee lose regular customers?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Orders by Phone is free to read right here.

Read in Conan School

Chapters of Orders by Phone

  1. 1.Are message orders a favour, or a real sales channel?
  2. 2.Is my order book a notebook, or my inbox?
  3. 3.If delivery is free, who is paying for it?
  4. 4.Do regulars want fast delivery, or the right delivery?
  5. 5.Will more deliveries actually make me better off?