What the Client Pictures

Who this book is for

Chủ thầu nội thất, thợ mộc, đội cải tạo nhà, và người làm dịch vụ tại nhà ở Việt Nam; quy mô từ một mình cầm đồ nghề tới đội mười lăm thợ và một xưởng nhỏ.

Sound familiar?

• The client brings a photo from the internet and expects it on a third of the budget.
• Never shows real materials in advance, so the finished work doesn't match what they pictured.
• Avoids saying no, takes the work, and covers the gap out of margin.
• Two decision-makers in the household pull different ways with the contractor in between.

Each chapter answers one question

1. Chapter 1: The client's photo: a demand, or a clue?

   What is the photo the client gave me saying about what they want?

   The photo a client shares is valuable information; it tells you what feeling they are buying.

2. Chapter 2: They approved the drawings, so why the surprise?

   How much of the final result can my client see in advance?

   Clients cannot read drawings, but they can hold a material sample.

3. Chapter 3: Does saying yes to everything really keep clients?

   When did I last say no to a client's request?

   Agreeing to something that cannot be done on that budget is a sure way for both sides to be disappointed.

4. Chapter 4: When the couple disagrees, who do I listen to?

   In this household, who makes the final call?

   A job with two decision-makers and nobody signing off will change its mind many times.

5. Chapter 5: Working in a lived-in home: builder, or guest?

   If the client stays in the house, what does each day look like for them?

   Renovating an occupied home is a different kind of job: you are working in someone's private space.