Chapter 2

They approved the drawings, so why the surprise?

Khách duyệt bản vẽ rồi, sao vẫn bất ngờ khi xong?

The chapter's question

How much of the final result can my client see in advance?

Big idea

Clients cannot read drawings, but they can hold a material sample.

In this chapter

  1. Part 2.1

    The Sample Board

    Do I have samples the client can touch and see under their own lighting?

  2. Part 2.2

    Photos of Past Work

    Which past projects do I show, and how do I choose them?

  3. Part 2.3

    Drawings or Renders

    How well does the client read drawings, and what helps them understand?

  4. Part 2.4

    Visiting a Finished Job

    Should I take the client to see a finished project?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What the Client Pictures is free to read right here.

Read in Conan School

Chapters of What the Client Pictures

  1. 1.The client's photo: a demand, or a clue?
  2. 2.They approved the drawings, so why the surprise?
  3. 3.Does saying yes to everything really keep clients?
  4. 4.When the couple disagrees, who do I listen to?
  5. 5.Working in a lived-in home: builder, or guest?