The Centre Parents Recommend
Who this book is for
Chủ trung tâm và quản lý học vụ ở Việt Nam, trung tâm tiếng Anh, luyện thi, kỹ năng, tin học, năng khiếu, cùng giáo viên tự mở lớp; quy mô từ hai phòng học tới ba cơ sở.
Sound familiar?
- Advertising spikes each enrolment season then stops, so every month begins again from nothing.
- Can't say in one sentence how this centre differs from the one nearby.
- One complaint in a parent group travels faster than any post the centre makes.
- Doesn't know how many students came from referrals, so that source gets no investment.
After reading, you can
Help a centre build steady word-of-mouth instead of seasonal ad spend.
Each chapter answers one question
Chapter 1: What one sentence do parents use about my centre?
If a parent had to describe my centre in one sentence, what would it be?
If every parent describes it differently, the centre has not yet earned a place in anyone's mind.
Chapter 2: Where do parents decide, in conversations I'm never part of?
Where do parents ask each other about my centre?
Most decisions to choose a centre pass through a conversation you are not part of.
Chapter 3: Is my cheapest enrolment source sitting in the waiting room?
How many of my new students came through referrals?
The cheapest source of students is the parent sitting in the waiting room.
Chapter 4: Can one ignored complaint cost more than ten ads?
A parent criticises the centre in a group chat; what do I do in the next two hours?
One complaint handled slowly costs more than ten advertising posts.
Chapter 5: Does seasonal ad spend mean starting from zero every time?
How much did I spend on ads last month, and how many students did it bring?
Seasonal spending must restart every month; referrals compound.