Chapter 2

Where do parents decide, in conversations I'm never part of?

Phụ huynh chọn trung tâm trong cuộc trò chuyện nào vắng tôi?

The chapter's question

Where do parents ask each other about my centre?

Big idea

Most decisions to choose a centre pass through a conversation you are not part of.

In this chapter

  1. Part 2.1

    Chat Groups and the School Gate

    Where do parents talk to each other?

  2. Part 2.2

    Who Gets Asked

    Among the parents, who speaks and many listen?

  3. Part 2.3

    What Is Easy to Retell

    What about my centre is easy to retell in one sentence?

  4. Part 2.4

    When You Get Mentioned

    How do I even know when I am being mentioned?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Centre Parents Recommend is free to read right here.

Read in Conan School

Chapters of The Centre Parents Recommend

  1. 1.What one sentence do parents use about my centre?
  2. 2.Where do parents decide, in conversations I'm never part of?
  3. 3.Is my cheapest enrolment source sitting in the waiting room?
  4. 4.Can one ignored complaint cost more than ten ads?
  5. 5.Does seasonal ad spend mean starting from zero every time?