Chapter 5

Does seasonal ad spend mean starting from zero every time?

Quảng cáo theo mùa có phải mùa nào cũng làm lại?

The chapter's question

How much did I spend on ads last month, and how many students did it bring?

Big idea

Seasonal spending must restart every month; referrals compound.

In this chapter

  1. Part 5.1

    Tracing Spend to Enrolments

    How do I connect advertising spend to a new student?

  2. Part 5.2

    Peak and Quiet Seasons

    Which months does my enrolment pile into?

  3. Part 5.3

    What to Do Year-Round

    What, done steadily all year, would reduce my dependence on the season?

  4. Part 5.4

    Partnering Locally

    Who around here already has the parents I could stand beside?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Centre Parents Recommend is free to read right here.

Read in Conan School

Chapters of The Centre Parents Recommend

  1. 1.What one sentence do parents use about my centre?
  2. 2.Where do parents decide, in conversations I'm never part of?
  3. 3.Is my cheapest enrolment source sitting in the waiting room?
  4. 4.Can one ignored complaint cost more than ten ads?
  5. 5.Does seasonal ad spend mean starting from zero every time?