Chapter 3

Is my cheapest enrolment source sitting in the waiting room?

Nguồn học viên rẻ nhất có đang ngồi ở phòng chờ?

The chapter's question

How many of my new students came through referrals?

Big idea

The cheapest source of students is the parent sitting in the waiting room.

In this chapter

  1. Part 3.1

    Where New Families Heard

    In what words do I ask a new parent how they found us?

  2. Part 3.2

    Your Top Five Referrers

    Who are my five biggest referring parents?

  3. Part 3.3

    Thanking Without Cheapening

    How do I thank someone who refers a family?

  4. Part 3.4

    When Referral Rewards Backfire

    What changes once I start paying for referrals?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Centre Parents Recommend is free to read right here.

Read in Conan School

Chapters of The Centre Parents Recommend

  1. 1.What one sentence do parents use about my centre?
  2. 2.Where do parents decide, in conversations I'm never part of?
  3. 3.Is my cheapest enrolment source sitting in the waiting room?
  4. 4.Can one ignored complaint cost more than ten ads?
  5. 5.Does seasonal ad spend mean starting from zero every time?