The Salon's Memory

Who this book is for

Chủ tiệm và quản lý salon tóc, nail, spa, chăm sóc da ở Việt Nam; quy mô từ hai ghế tới ba cơ sở; phần lớn chủ tiệm vẫn đứng ghế làm nghề mỗi ngày.

Sound familiar?

• When a client's usual technician leaves, most of what the salon knew goes with them.
• Client records hold a name and a phone number, not what the next visit needs.
• Before-and-after photos are shot under three different lights, so nothing compares.
• Bought client software that no technician enters anything into, so it costs money and holds nothing.

Each chapter answers one question

1. Chapter 1: When a stylist leaves, where does the client knowledge go?

   If a client's regular stylist quit today, how much of what we know about that client would the salon keep?

   Knowledge that lives in one person's head belongs to that person, not to the salon.

2. Chapter 2: Does recording everything make client notes more useful?

   Which line in a client record has ever changed how I worked for them?

   A useful record is one that changes the decision on the next visit, not the most complete one.

3. Chapter 3: What do my before and after photos really prove?

   Can my salon's before-and-after photos actually be compared?

   Two photos are only comparable when the light, angle and distance are the same.

4. Chapter 4: Can good software save a salon where nobody logs anything?

   What share of last week's appointments had their records updated?

   Any system is only as good as the share of stylists who actually enter data into it.

5. Chapter 5: If client notes just sit there, why keep them?

   What action are my records producing?

   A record only has value when it leads to an action before the next appointment.