Chapter 3

What do my before and after photos really prove?

Ảnh trước và sau của tôi đang chứng minh điều gì?

The chapter's question

Can my salon's before-and-after photos actually be compared?

Big idea

Two photos are only comparable when the light, angle and distance are the same.

In this chapter

  1. Part 3.1

    Three Things to Fix

    Are my lighting, angle and distance held constant?

  2. Part 3.2

    One Spot in the Salon

    Does my salon have a fixed spot for taking photos yet?

  3. Part 3.3

    Asking Permission

    In what words do I ask permission to use a client's photo, and where is that recorded?

  4. Part 3.4

    Photos as Teaching Material

    Is my photo library being used to train new stylists?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Salon's Memory is free to read right here.

Read in Conan School

Chapters of The Salon's Memory

  1. 1.When a stylist leaves, where does the client knowledge go?
  2. 2.Does recording everything make client notes more useful?
  3. 3.What do my before and after photos really prove?
  4. 4.Can good software save a salon where nobody logs anything?
  5. 5.If client notes just sit there, why keep them?