A Gym's Money
Who this book is for
Chủ phòng gym, studio yoga, Pilates, phòng tập chức năng và dịch vụ chăm sóc sức khoẻ ở Việt Nam; quy mô từ một studio hai trăm mét tới hai cơ sở. Người đọc là NGƯỜI KINH DOANH một phòng tập, không phải huấn luyện viên đi tìm giáo án và không phải người tập.
Sound familiar?
- Sells annual plans, takes the money once, and spends it within the quarter.
- Watches current headcount without watching how many leave each month.
- Doesn't know how long an average member stays or what they're worth.
- Gym money and household money share an account.
After reading, you can
Help a gym owner read four numbers and understand prepaid revenue.
Each chapter answers one question
Chapter 1: Is annual membership cash really ours yet?
Of my current balance, how much is money for months not yet served?
An annual membership sold today is twelve months of service you still owe, not this month's revenue.
Chapter 2: Full reports, or just the right few numbers?
Which four numbers must I know by the fifth of every month?
You do not need a full report; you need four correct numbers, read regularly.
Chapter 3: Are we growing, or just outrunning the members who leave?
What share of members do I lose each month?
Churn decides everything else; growth is just a race against it.
Chapter 4: Is the gym profitable, or just the owner's wallet?
How much am I paying myself, and on which line does it sit?
An owner who withdraws money at will has found the fastest way never to know whether the gym is profitable.
Chapter 5: If new signups stopped, how long would we survive?
If nobody new signed up for three months, could I survive?
The most important number is how many months you can last with no new members.