Chapter 3

Are we growing, or just outrunning the members who leave?

Mình đang tăng trưởng, hay chỉ chạy đua với người rời đi?

The chapter's question

What share of members do I lose each month?

Big idea

Churn decides everything else; growth is just a race against it.

In this chapter

  1. Part 3.1

    Calculating Churn

    What is my number?

  2. Part 3.2

    Average Lifetime

    From that rate, how many months does a member stay on average?

  3. Part 3.3

    What a Member Is Worth

    In total, what does one member bring in?

  4. Part 3.4

    What You May Spend to Acquire

    What does that number allow me to spend at most?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Gym's Money is free to read right here.

Read in Conan School

Chapters of A Gym's Money

  1. 1.Is annual membership cash really ours yet?
  2. 2.Full reports, or just the right few numbers?
  3. 3.Are we growing, or just outrunning the members who leave?
  4. 4.Is the gym profitable, or just the owner's wallet?
  5. 5.If new signups stopped, how long would we survive?