Training Beyond the Room
Who this book is for
Chủ phòng gym, studio yoga, Pilates, phòng tập chức năng và dịch vụ chăm sóc sức khoẻ ở Việt Nam; quy mô từ một studio hai trăm mét tới hai cơ sở. Người đọc là NGƯỜI KINH DOANH một phòng tập, không phải huấn luyện viên đi tìm giáo án và không phải người tập.
Sound familiar?
- Members train three sessions here and get no guidance for the other six days.
- Making online content takes effort and nobody watches it.
- Fears an online offer will stop members coming in.
- Doesn't know how to price remote coaching.
After reading, you can
Help a gym serve members on the days they don't come in.
Each chapter answers one question
Chapter 1: Is the gym responsible for the days members stay home?
What do my members do on the days they do not come in?
Members' results are mostly decided on the days they do not see you.
Chapter 2: Does great online content help members, or just strangers?
Is the content I plan to make for current members or for strangers?
Online content only works when it connects to sessions in the gym, not when it is merely good.
Chapter 3: Is remote coaching extra income, or a whole new job?
What does my remote coaching include, and how many hours a week does it take?
Remote coaching sells trainers' time outside gym hours, but it is a different service.
Chapter 4: Is our cheap online plan pulling members off the floor?
Is my online plan making members drop their in-gym membership?
A cheaper online service can pull the very members paying top price over to it.
Chapter 5: Is someone who never visits still our member?
Do I want to serve people who will never come to the gym?
Online opens up customers who can never come to the gym, and that is a different business.