Chapter 4

Is our cheap online plan pulling members off the floor?

Gói trực tuyến rẻ có đang kéo hội viên khỏi phòng?

The chapter's question

Is my online plan making members drop their in-gym membership?

Big idea

A cheaper online service can pull the very members paying top price over to it.

In this chapter

  1. Part 4.1

    Two Plans, Two Groups

    Who should buy which package?

  2. Part 4.2

    The Price Gap

    How large a price gap makes sense?

  3. Part 4.3

    Combining, Not Replacing

    What does the combined package look like?

  4. Part 4.4

    Signs of Cannibalisation

    Which number shows that is happening?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Training Beyond the Room is free to read right here.

Read in Conan School

Chapters of Training Beyond the Room

  1. 1.Is the gym responsible for the days members stay home?
  2. 2.Does great online content help members, or just strangers?
  3. 3.Is remote coaching extra income, or a whole new job?
  4. 4.Is our cheap online plan pulling members off the floor?
  5. 5.Is someone who never visits still our member?