Chapter 2

Does great online content help members, or just strangers?

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The chapter's question

Is the content I plan to make for current members or for strangers?

Big idea

Online content only works when it connects to sessions in the gym, not when it is merely good.

In this chapter

  1. Part 2.1

    For Members or the Public

    How do these two purposes differ?

  2. Part 2.2

    Consistent or Brilliant

    What pace can I actually sustain?

  3. Part 2.3

    Who Makes It

    How many hours of whose time does one piece of content take?

  4. Part 2.4

    Measuring It

    If this content succeeds, which number moves?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Training Beyond the Room is free to read right here.

Read in Conan School

Chapters of Training Beyond the Room

  1. 1.Is the gym responsible for the days members stay home?
  2. 2.Does great online content help members, or just strangers?
  3. 3.Is remote coaching extra income, or a whole new job?
  4. 4.Is our cheap online plan pulling members off the floor?
  5. 5.Is someone who never visits still our member?