Running a Trip
Who this book is for
Chủ và quản lý cơ sở lưu trú, homestay, khách sạn nhỏ, resort, cùng người làm lữ hành và kinh doanh trải nghiệm ở Việt Nam; quy mô từ bốn phòng tới hai cơ sở, hoặc một công ty tour vài người. Người đọc là NGƯỜI KINH DOANH, không phải khách du lịch.
Sound familiar?
- Designs the itinerary around what the operator likes, not around real travel times and stamina.
- A supplier changes price or cancels at the last minute with no second option.
- Costs are undercounted, so a full trip still doesn't make money.
- When the best guide leaves, the trip drops noticeably in quality.
After reading, you can
Help a tour operator design and run an itinerary that is profitable and repeatable.
Each chapter answers one question
Chapter 1: Does a beautiful itinerary survive the actual road?
Can my itinerary actually run as written?
A beautiful itinerary on paper fails on travel time and human stamina, not on destinations.
Chapter 2: How can a full tour still lose money?
How much does one trip with ten guests leave me?
A full tour still loses money if the trip's fixed costs are not divided correctly.
Chapter 3: It's my tour, but who controls its quality?
How many other parties does this trip depend on?
Trip quality lies in the hands of people you do not manage directly.
Chapter 4: Are guests loyal to my company, or my guide?
If my best guide left, how much would the trip change?
Guests remember the guide longer than the destination, which is both a strength and a risk.
Chapter 5: Is a rainy day bad luck, or bad planning?
If it rained heavily all day tomorrow, how would this trip run?
Every trip has a day that goes wrong; the difference is whether a backup plan was prepared.