Chapter 4

Are guests loyal to my company, or my guide?

Khách theo tour của tôi, hay theo người dẫn đoàn?

The chapter's question

If my best guide left, how much would the trip change?

Big idea

Guests remember the guide longer than the destination, which is both a strength and a risk.

In this chapter

  1. Part 4.1

    What Must Be Consistent

    Which part of the trip is the shared standard?

  2. Part 4.2

    Where They Improvise

    Which part is the guide's to decide?

  3. Part 4.3

    Training a New Guide

    How many trips does a new guide shadow before leading alone?

  4. Part 4.4

    Pay and Seasonality

    How does a guide live through the low season?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Running a Trip is free to read right here.

Read in Conan School

Chapters of Running a Trip

  1. 1.Does a beautiful itinerary survive the actual road?
  2. 2.How can a full tour still lose money?
  3. 3.It's my tour, but who controls its quality?
  4. 4.Are guests loyal to my company, or my guide?
  5. 5.Is a rainy day bad luck, or bad planning?