Guests Who Book Direct

Who this book is for

Chủ và quản lý cơ sở lưu trú, homestay, khách sạn nhỏ, resort, cùng người làm lữ hành và kinh doanh trải nghiệm ở Việt Nam; quy mô từ bốn phòng tới hai cơ sở, hoặc một công ty tour vài người. Người đọc là NGƯỜI KINH DOANH, không phải khách du lịch.

Sound familiar?

• Nearly every guest comes through a channel, and each night gives up a meaningful cut.
• Holds a list of past guests and has never contacted any of them.
• Built a direct booking page once, nobody came, and it was dropped.
• Fears channel penalties for direct discounts, so does nothing at all.

Each chapter answers one question

1. Chapter 1: Is the booking platform my partner, or my boss?

   What share of my room nights come from a single channel?

   Dependence is a number, and knowing it is the first step to reducing it.

2. Chapter 2: Do I need a fancy website to take direct bookings?

   If guests want to book directly with me, how do they do it?

   Your own channel does not need to be perfect; it just needs to exist and be easy to find.

3. Chapter 3: Why would guests book direct when platforms are easier?

   What reason do I give guests to bypass the channel?

   Guests book direct because they get something extra, not because you want them to.

4. Chapter 4: Where is my best guest list gathering dust?

   How many past guests can I contact again?

   People who have slept at your place are the best guest list you have, and most hosts never use it.

5. Chapter 5: Two channels sell one night: who sleeps elsewhere?

   How is my room calendar synchronised across channels?

   Many channels means many calendars, and two bookings for one night is the costliest incident in this trade.