Chapter 3

Why would guests book direct when platforms are easier?

Vì sao khách phải đặt thẳng, khi đặt qua kênh dễ hơn?

The chapter's question

What reason do I give guests to bypass the channel?

Big idea

Guests book direct because they get something extra, not because you want them to.

In this chapter

  1. Part 3.1

    Adding Value Instead of Cutting Price

    What can I give away that costs me little?

  2. Part 3.2

    More Flexible Terms

    Do direct bookings get easier date changes?

  3. Part 3.3

    Where to Tell Them

    At what point does the guest learn about booking direct?

  4. Part 3.4

    Channel Rules

    What does my agreement with the channel allow me to do?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Guests Who Book Direct is free to read right here.

Read in Conan School

Chapters of Guests Who Book Direct

  1. 1.Is the booking platform my partner, or my boss?
  2. 2.Do I need a fancy website to take direct bookings?
  3. 3.Why would guests book direct when platforms are easier?
  4. 4.Where is my best guest list gathering dust?
  5. 5.Two channels sell one night: who sleeps elsewhere?