Your First Price
Who this book is for
Người đang xây một business ở Việt Nam trong giai đoạn đầu, từ lúc còn là một ý tưởng tới lúc có vài chục khách trả tiền. Người đọc TỰ LÀM gần như mọi việc, tiền của chính mình, và câu hỏi lớn nhất của họ là thứ này có ai cần không. Đây KHÔNG phải người điều hành một công ty đã chạy: chiến lược, tổ chức và mở rộng thuộc cộng đồng CEO.
Sound familiar?
- Prices low because the product feels unfinished, then can't raise it later.
- Gives it away to get users, and can't tell which of them would ever pay.
- Can't explain why the price is that number when asked.
- Discounts as soon as the buyer hesitates, before they even negotiate.
After reading, you can
Help a founder set a first price with reasoning and read the reaction as data.
Each chapter answers one question
Chapter 1: Does a low price help sales, or raise doubts?
What is the price I plan to set telling customers?
Price is the first message about value, and a price that is too low makes people suspicious rather than feeling it is cheap.
Chapter 2: Does my first price come from math or fear?
On what basis am I setting this price?
There is no correct formula for a first price, but there are clearly wrong ways.
Chapter 3: Is my free tier helping me, or just comforting me?
What purpose is my free version serving?
Free brings users but no information about who will pay.
Chapter 4: Nobody says it's expensive: good news or bad?
How many customers complain that my price is too high?
Nobody complaining about price is a sign you priced too low, and that is information, not luck.
Chapter 5: Will raising my price drive away early customers?
When do I raise prices, and how do I tell existing customers?
Your first price increase tests how much you believe in the value you create.