Chapter 3

Is my free tier helping me, or just comforting me?

Bản miễn phí đang giúp tôi, hay chỉ làm tôi yên tâm?

The chapter's question

What purpose is my free version serving?

Big idea

Free brings users but no information about who will pay.

In this chapter

  1. Part 3.1

    Free to Learn or to Grow

    How do these two purposes differ?

  2. Part 3.2

    Who Converts

    What share convert to paying?

  3. Part 3.3

    The Cost of Free Users

    What does each free user cost me?

  4. Part 3.4

    When to Remove It

    What signs say it is time to stop?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Price is free to read right here.

Read in Conan School

Chapters of Your First Price

  1. 1.Does a low price help sales, or raise doubts?
  2. 2.Does my first price come from math or fear?
  3. 3.Is my free tier helping me, or just comforting me?
  4. 4.Nobody says it's expensive: good news or bad?
  5. 5.Will raising my price drive away early customers?