Chapter 2

Does my first price come from math or fear?

Giá đầu tiên đến từ tính toán, hay từ nỗi sợ?

The chapter's question

On what basis am I setting this price?

Big idea

There is no correct formula for a first price, but there are clearly wrong ways.

In this chapter

  1. Part 2.1

    Cost Plus

    Why is this approach usually wrong in the early stage?

  2. Part 2.2

    Against Their Alternative

    What would they spend if they did not buy from me?

  3. Part 2.3

    The Value They Get

    How much does the customer save or earn?

  4. Part 2.4

    Just Asking Them

    Which question tells me the level they will accept?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Price is free to read right here.

Read in Conan School

Chapters of Your First Price

  1. 1.Does a low price help sales, or raise doubts?
  2. 2.Does my first price come from math or fear?
  3. 3.Is my free tier helping me, or just comforting me?
  4. 4.Nobody says it's expensive: good news or bad?
  5. 5.Will raising my price drive away early customers?