Chapter 5

Will raising my price drive away early customers?

Tăng giá có làm mất khách cũ không?

The chapter's question

When do I raise prices, and how do I tell existing customers?

Big idea

Your first price increase tests how much you believe in the value you create.

In this chapter

  1. Part 5.1

    Signs It's Time

    What shows that I can raise it?

  2. Part 5.2

    By How Much

    What is a sensible size of increase?

  3. Part 5.3

    Telling Existing Customers

    How much notice do I give, and through what channel?

  4. Part 5.4

    If Some Leave

    What percentage of churn is acceptable?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Price is free to read right here.

Read in Conan School

Chapters of Your First Price

  1. 1.Does a low price help sales, or raise doubts?
  2. 2.Does my first price come from math or fear?
  3. 3.Is my free tier helping me, or just comforting me?
  4. 4.Nobody says it's expensive: good news or bad?
  5. 5.Will raising my price drive away early customers?