Chapter 4

Nobody says it's expensive: good news or bad?

Không ai kêu đắt, là tin vui hay tin xấu?

The chapter's question

How many customers complain that my price is too high?

Big idea

Nobody complaining about price is a sign you priced too low, and that is information, not luck.

In this chapter

  1. Part 4.1

    When Nobody Objects

    What does that tell me?

  2. Part 4.2

    Who Objects

    Are the people calling it expensive actually my customers?

  3. Part 4.3

    Testing a Higher Price

    With how many customers do I test it?

  4. Part 4.4

    Grandfathering Early Customers

    When I raise the price, what do early buyers get?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Price is free to read right here.

Read in Conan School

Chapters of Your First Price

  1. 1.Does a low price help sales, or raise doubts?
  2. 2.Does my first price come from math or fear?
  3. 3.Is my free tier helping me, or just comforting me?
  4. 4.Nobody says it's expensive: good news or bad?
  5. 5.Will raising my price drive away early customers?