The Second Location
Who this book is for
Chủ phòng gym, studio yoga, Pilates, phòng tập chức năng và dịch vụ chăm sóc sức khoẻ ở Việt Nam; quy mô từ một studio hai trăm mét tới hai cơ sở. Người đọc là NGƯỜI KINH DOANH một phòng tập, không phải huấn luyện viên đi tìm giáo án và không phải người tập.
Sound familiar?
- Wants a second site while the first still needs them there every day.
- How the gym runs lives in the owner's head, with nothing written to copy.
- Has nobody able to run the new site but is already viewing premises.
- Fears the new site will take members from the old one, with no way to check.
After reading, you can
Help a gym owner decide on a second site and prepare the people first.
Each chapter answers one question
Chapter 1: Is a second location growth, or double the trouble?
How many days in a row can the first location run without me?
Opening a second location while the first still needs you every day doubles the problems.
Chapter 2: Can what made the first gym work be copied?
What makes the first location work that I cannot carry over?
Processes and programmes can be copied; the relationships between members cannot.
Chapter 3: Can great equipment make up for a distant location?
What evidence do I use to say this location is right?
For a gym, travel distance matters more than equipment quality.
Chapter 4: Does a new site succeed on location, or its manager?
What is the new location manager allowed to decide?
Whether the second location stands or falls depends largely on one person, and that person must be chosen before signing the lease.
Chapter 5: Will opening a new site drag the first one down?
How do I know both locations are serving at the same level?
After opening, the hardest part is not the new location but keeping the old one from slipping.