Chapter 3

Can great equipment make up for a distant location?

Thiết bị xịn có bù được một chỗ quá xa nhà khách?

The chapter's question

What evidence do I use to say this location is right?

Big idea

For a gym, travel distance matters more than equipment quality.

In this chapter

  1. Part 3.1

    The Catchment Radius

    How far will members travel to train?

  2. Part 3.2

    How Far From the First

    Will it take members from the existing site?

  3. Part 3.3

    Parking at Peak

    At the busiest hour, where do members park?

  4. Part 3.4

    Lease Terms

    Which clause leaves me no way out?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Location is free to read right here.

Read in Conan School

Chapters of The Second Location

  1. 1.Is a second location growth, or double the trouble?
  2. 2.Can what made the first gym work be copied?
  3. 3.Can great equipment make up for a distant location?
  4. 4.Does a new site succeed on location, or its manager?
  5. 5.Will opening a new site drag the first one down?