Selling With Content
Who this book is for
Người bán lẻ và bán online ở Việt Nam, bán trên sàn, bán qua mạng xã hội, có cửa hàng nhỏ hoặc bán thương hiệu riêng; quy mô từ một người tự đóng gói tới đội mười người và một kho thuê.
Sound familiar?
- Posts daily without knowing which video produced orders.
- One video takes off and the next month can't repeat it.
- Three-hour livestreams sell a handful of orders with no idea why the last session did better.
- Chases sounds and trends, so the content says nothing about the product.
After reading, you can
Help a seller make content that converts, measured in orders not views.
Each chapter answers one question
Chapter 1: Is my most-viewed video my best seller?
Of my last ten pieces of content, which ones brought in orders?
Views and orders are two different metrics, and they do not always move together.
Chapter 2: Is one viral hit worth a hundred steady posts?
How much content can I make in a week without burning out?
A steady content process beats one great video that cannot be repeated.
Chapter 3: Is a livestream a chat, or a sales shift?
How much did my last livestream sell, per hour?
A livestream is a scripted sales shift, not an improvised chat.
Chapter 4: Can money buy a creator's genuine trust?
How many countable orders did one collaboration bring?
Influencers sell when they genuinely use the product, and that cannot be bought with money.
Chapter 5: The video pulls viewers in, so why do orders vanish?
When viewers click through from my video, do they find exactly what they just watched?
Content brings people in, the product page closes; where the two say different things is where orders drop.