Chapter 5

The video pulls viewers in, so why do orders vanish?

Video hút người xem, sao đơn vẫn rơi giữa đường?

The chapter's question

When viewers click through from my video, do they find exactly what they just watched?

Big idea

Content brings people in, the product page closes; where the two say different things is where orders drop.

In this chapter

  1. Part 5.1

    From Video to Listing

    How many steps is the path from content to the buy button?

  2. Part 5.2

    Price in the Video and on the Page

    Do the two ends match each other?

  3. Part 5.3

    Expectations Content Creates

    Does my content promise more than the product delivers?

  4. Part 5.4

    Returns After a Viral Post

    Do orders from viral content have a higher return rate?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling With Content is free to read right here.

Read in Conan School

Chapters of Selling With Content

  1. 1.Is my most-viewed video my best seller?
  2. 2.Is one viral hit worth a hundred steady posts?
  3. 3.Is a livestream a chat, or a sales shift?
  4. 4.Can money buy a creator's genuine trust?
  5. 5.The video pulls viewers in, so why do orders vanish?