Chapter 4

Can money buy a creator's genuine trust?

Trả tiền cho người nổi tiếng có mua được niềm tin?

The chapter's question

How many countable orders did one collaboration bring?

Big idea

Influencers sell when they genuinely use the product, and that cannot be bought with money.

In this chapter

  1. Part 4.1

    How to Choose

    Do I choose by follower count or by who their audience is?

  2. Part 4.2

    Flat Fee or Commission

    Which payment model suits my product?

  3. Part 4.3

    Tracking With a Code

    How do I attribute an order to the person who referred it?

  4. Part 4.4

    When It Doesn't Work

    When no orders come, where does the cause usually sit?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling With Content is free to read right here.

Read in Conan School

Chapters of Selling With Content

  1. 1.Is my most-viewed video my best seller?
  2. 2.Is one viral hit worth a hundred steady posts?
  3. 3.Is a livestream a chat, or a sales shift?
  4. 4.Can money buy a creator's genuine trust?
  5. 5.The video pulls viewers in, so why do orders vanish?