Chapter 3

Is a livestream a chat, or a sales shift?

Live là trò chuyện với khách, hay là một ca bán hàng?

The chapter's question

How much did my last livestream sell, per hour?

Big idea

A livestream is a scripted sales shift, not an improvised chat.

In this chapter

  1. Part 3.1

    Before You Go Live

    What do I prepare before a live session?

  2. Part 3.2

    The Running Order

    Which product do I show first, which later, and why?

  3. Part 3.3

    Timing and Length

    At what hour should my session run, and how long is sensible?

  4. Part 3.4

    Measuring a Session

    Which three numbers do I record after each session?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling With Content is free to read right here.

Read in Conan School

Chapters of Selling With Content

  1. 1.Is my most-viewed video my best seller?
  2. 2.Is one viral hit worth a hundred steady posts?
  3. 3.Is a livestream a chat, or a sales shift?
  4. 4.Can money buy a creator's genuine trust?
  5. 5.The video pulls viewers in, so why do orders vanish?